After a couple decades of working in the IT services and consulting industry Dayton Root knew he wanted to start his own business. His partner at the time wanted to work in enterprise environments and Dayton wanted to focus on small to medium sized businesses so he decided to start Zunta Technologies. Over a decade working as a consultant he found that honesty was lacking a lot in this industry as well as great customer service. There were a lot of consultants that could do the job of actually fixing problems but not communicating with clients or helping the clients actual use technology to make the company better. His desire was always a people first approach that made his build relationships before he normally fixed any computer or networking issue the company had.